Client: Starwood Hotels and Resorts
Project: Preferred Guest Program Materials
Challenge: Introduce the 2000 program
Solution: Starwood Hotels and Resorts has one of the most prestigious lists of hotels in the world. And yet their frequent guest progam is one of the most simple: stay at any of their hotels to earn points that may be redeemed at ANY hotel ANY time. Period. The design of these materials capitalized on both of these strengths by showcasing the properties with luxurious photos juxtaposed with copy pages that were mostly white space emphasizing the program's simplicity.