Challenge: Create a series of promotional mailings for participants in the Acura Precision team program.
Solution: Becoming a member of the Acura Precision Team is a prestigious honor for Acura Sales and Service team members. They have to work hard and post high customer service marks for the entire year. To help inspire them, these mailings depicted explorers and competitors who endured big challenges in order to achieve great things. The reverse side showcased Acura salespeople who had become Precision Team members in the past.